How to get sales lead as a New Mortgage Agent in COVID-19 Era

So, one of the most common questions I have is, how to get sales lead as a New Mortgage Agent?

Well, sales lead come from many different ways and successful mortgage agents will get leads differently compare to new mortgage agents. In this article, I will focus on a few ways that new mortgage agent can get leads from.

Soliciting NEW Real Estate Agent

When the real estate agent is new, they have more time, they have less connection to other mortgage agents, and they have less expectation on the knowledge of the mortgage partners. So it is the best time to partner up with them as you are also having more time, less connection to real estate agent and less expectation of your real estate partner.

“Stalking LinkedIn and Facebook Group”

Well, this one is suggested to me by my respected peers in the mortgage industry. So what she suggest is, to join as many Facebook group and friends as many realtors as possible. (mind you many of them will ignore your friend request and that’s ok.) Then when you post valuable contents, more of these realtors will see it and hence increase the chance that they will message you and refer you business. Also in Facebook group, answer questions that realtor has, be friendly and say hi to them, and even give them a call after be friended with them for a while.

Join New Buyers Group and start giving value and answers

Different to the Facebook group strategy, this one target “buyers”. So we should join some buyers group, real estate investors group etc and start answering questions from these buyers. Start giving valuable information, posting useful contents and became an experts in that group. Soon, you will find people will DM you and ask you to help them with their mortgage.

Solicit Friends and Family by posting valuable contents on Facebook

It is not easy to solicit Friends and Family to give their mortgage to you to handle when you are new. Most of them will know that you are new, and that’s their biggest asset and liability of their life, so they won’t trust a newbie, even if you are his brother or sister. The best strategy is to keep providing good advices and helpful information to them through your post, so that after a while, they know that you are now expert in that field and will feel more at ease to have you handle their cases.

Joint Webinar with Realtor and Referral sources

One of the thing that COVID-19 produce, is the acceptance of webinar and other online communication by everyone. This created a very unique opportunities to network with people that live and works very far from you. (even in another country). Why not do a Zoom webinar with people from another city and that way you can reach a large group of audience from everywhere and both you and the referral sources will gain. It will be a win-win situation. Moreover, the cost of hosting these events are very minimal compare to traditional way of renting a banquet hall or convention center to host these information session.

Ask for referrals from existing clients

Well, this last one works whether we are in COVID-19 or not. A lot of agent lost business simply because they didn’t ask for it. A simple “If you are happy with my services, please refer your friends and family to me when they need my services. I am happy to serve them and make them as happy as you are now.” would be sufficient to gain an extra deals or two.

Hope this help you and if you enjoy my content, feel free to visit my Youtube channel for more free contents on How to Become a Mortgage Superstar.
My channel is youtube.com/calvinchan

Thank you.